Dyess Lecture in Marketing
“Why firms' digital transformations fail - and what to do about it"
Dr. Neil Morgan
Kelly School of Business
Friday, April 5, 2019
Smith Hall, Room 104
Neeley School of Business, TCU campus
Breakfast will be served. There is no charge to attend.
The event invites the leading minds in marketing today to share knowledge and insight with TCU business students, faculty and area business leaders.
Neil A. Morgan is Professor and PetSmart Distinguished Chair of Marketing at Indiana University’s Kelley School of Business. He was previously on the faculty of the University of North Carolina’s Kenan-Flagler School of Business. Neil has also held faculty positions at the University of Wales, Cardiff, Cambridge University, and the University of Michigan. He has a BA from the London School of Economics, and an MBA and Ph.D. in business administration from the University of Wales. His primary research and consulting interests are in brand strategy, marketing capabilities, customer feedback systems, marketing strategy formulation and implementation, and marketing performance assessment.
Neil has consulted for a large number of firms in a variety of industries and in different parts of the world including the US, Europe, Asia, Latin America, Russia, and South Africa. He is also a multi-award winning MBA teacher and a frequent speaker in management development and executive education programs around the world. Clients include IBM, Johnson & Johnson, Hitachi Data Systems, Publix, Raychem, Exxon Mobil, and Microsoft.
Friday, April 5, 2019 at 7:30 am to 9:00 am
Steve and Sarah Smith Entrepreneurs Hall, 104
2805 West Lowden Street, Fort Worth, TX 76109