Join TCU’s Office of Communications and RW Jones Agency for specialized training designed to elevate your media relations, op-ed and thought leadership skills. Choose one of four sessions over two days, tailored to your schedule and skills.  

Media 101
Media 101 is ideal for faculty members newer to media relations and thought leadership. This workshop will cover media rules of engagement, messaging, and the basics of op-eds. It also serves as a beneficial refresher for faculty who haven't engaged with the media extensively in the past year. 

April 22, 2024, 9:30 – 11:30 a.m. 
April 23, 2024, 1:30 – 3:30 p.m.  

Media 201
Media 201 offers a deep dive into media interactions and the development of op-eds for higher rates of usage by media outlets. It's tailored for faculty members comfortable with the media, aiming to enhance their media engagement skills and self-publish their opinions across various publications. 

April 22, 2024, 1:30 – 3:30 p.m.  
April 23, 2024, 9:30 – 11:30 a.m.  

Lunch Panel 
All attendees are invited to an exclusive lunch with a panel of seasoned journalists moderated by TCU Alumni Marc Istook '98 and Newy Scruggs MBA '23.  Istook, a two-time Emmy-winning morning anchor for WFAA Daybreak, brings more than 20 years of experience covering news, sports and entertainment, including prestigious events like the Super Bowl and Academy Awards. Meanwhile, Scruggs, NBC 5 sports director and multiple Emmy Award winner, boasts a storied career spanning TV anchoring, radio hosting and expert color commentary on college football and basketball. Together, they epitomize excellence in broadcast journalism across various media platforms.   

April 22 & 23, noon – 1:00 p.m. 

Don't miss this chance to elevate your skills and make your voice heard! Reserve your place today! 
​​​​​​​Deadline to RSVP is Friday, April 19.