The Bob Schieffer College of Communication will display the features of its new  Schieffer Media Insights Lab during an open house from 2 to 4 p.m. Nov. 10 in Moudy South. Guests are invited to explore the lab, where students and faculty learn to use high-end software tools to track trends and improve digital communication messages and campaigns.

Located on the TCU campus in Moudy South 165, the lab leverages industry-leading social media listening platforms through partnerships with Brandwatch and Sprinklr for AI-powered collection, visualization and evaluation of big data. At the same time, innovative iMotions tools measure effects of online media on audiences’ real-time emotions through automated coding in the program's facial expression analysis module."

The multi-function lab space allows in-house or online programs, workshops, seminars and demonstrations. The flexible space allows for customized work environments, livestreaming through a 75-inch interactive touchscreen display, and display of component widgets and visuals on its six-screen ultra-high-definition display panels.