Skip to main content
Sign Up

2805 South University Drive, Fort Worth, TX 76109

View map

The Bob Schieffer College of Communication will display the features of its new  Schieffer Media Insights Lab during an open house from 2 to 4 p.m. Nov. 10 in Moudy South. Guests are invited to explore the lab, where students and faculty learn to use high-end software tools to track trends and improve digital communication messages and campaigns.


Located on the TCU campus in Moudy South 165, the lab leverages industry-leading social media listening platforms through partnerships with Brandwatch and Sprinklr for AI-powered collection, visualization and evaluation of big data. At the same time, innovative iMotions tools measure effects of online media on audiences’ real-time emotions through automated coding in the program's facial expression analysis module."


The multi-function lab space allows in-house or online programs, workshops, seminars and demonstrations. The flexible space allows for customized work environments, livestreaming through a 75-inch interactive touchscreen display, and display of component widgets and visuals on its six-screen ultra-high-definition display panels.

0 people are interested in this event

User Activity

No recent activity

Texas Christian University Powered by the Localist Community Event Platform © All rights reserved